In terms of your marketing it’s possible your business has tried absolutely everything. Direct marketing, digital marketing, trade shows, cold-calls, business to business, you name it, you’ve tried it. But have you given custom seed packets a go?
Not only do custom seed packets provide a fun and environmentally friendly way to promote a business, they do so in a way that’s quirky and memorable. Design your custom seed packets with the help of a print shop so that they carry your business identity and let your brand shine through and you might even have a sleeper marketing hit on your hands too.
Here are four reasons why this might just be a useful marketing strategy you’ve overlooked up until now.
The best thing about custom seed packets, even if your business isn’t related to horticulture or the great outdoors, is that they can be made to reflect any business’ brand thanks to the packaging they carry.
That means they can carry a variety of colors, use a variety of templates, give space for your logo and slogan to shine as well as carry a myriad other design features that can help pass your business image along to a new audience.
Unlike matchbooks before them, seed packets are handy in the sense that they promote an overall positive, ecological message and one that links your brand to back to that.
Another useful thing about seed packets is that you can make them how you want. What this involves is talking to a print service about the options available and how exactly you plan on using them to promote your business.
It might be that printers suggest to you the use of a series of templates to help create a range or collection of designs that can be used promotionally for people to collect. You could customize them to carry a message related to your business that might prove a call of action to the recipient of the seed pack. You could simply present a story that positively relays your brand.
The options are endless.
Unlike other marketing materials what’s novel about seed packs is that they actually help create and produce something too.
Plant a seed from one of these packs and in it’s place will grow a living organism that can help potential customers and leads think of your business when they see the result.
In that way seed packs become interactive and involving. They encourage the user to do something that doesn’t require a whole lot of effort but brings pretty big results.
Long Lasting Impact
Finally, unlike brochures or mail, a seed packet has long lasting results. Plant them and something comes in its place that has the potential to last a long time.
That’s a marketing message that really transcends the disposable or forgettable nature of digital and direct marketing elements. It’s also one that other people can see in multiple forms too; not just as the seed pack but also as the end product, the plant that grows itself.